West Stride Running Shoe Display and Cash Register Wrap.
Visualizing Race Day — Running Store Display
The first step starts here
The beginning starts with the end in mind. This project was all about creating a shoe display that both inspires runners and makes the top-of-the-line footwear stand out.
An elevated experience
A local running store needed a facelift to match the look of the store with the expertise of its associates. Stratus was able to bring a polished look to West Stride at a small-business budget. The display needed to look and feel authentic, but refined. By using real bibs from real races, creating a pattern, and turning them black and white, Stratus was able to create a display that brought race day energy into the store while also creating a background that allowed the colorful running shoes to stand out.
To complete the look of the refined new space, we changed out the well-loved and worn cash wrap fixture for a new custom fixture with a sleek and modern silhouette that connects to the new feel of the brand and draws attention to the area in order to create a more intuitive and seamless shopping experience.